Brand Identity Development for Canned Wine

Country Water is a canned wine brand made in North Carolina, built for people who take their Southern roots seriously. These wines are made with locally grown fruit, no artificial flavors, and just the right amount of Southern charm. The visual identity centers on a rich grape purple that anchors the brand, while brighter fruit-toned colors shift to match each flavor. A touch of Carolina blue runs through it all, a small detail that felt non-negotiable given where the brand comes from. Alongside the product development, I pitched names and taglines that leaned into the laid-back, country spirit and gave the whole thing a bit more personality.